This is the discovery phase. My goal is to fully understand the user’s world. I conduct research, observe people, and engage in conversations to gain deep insights into their needs, motivations, and pain points. I’m not trying to solve the problem yet, but to truly feel and understand it from their perspective.
This is the creation phase. Once I have a clear understanding of the user, I use those insights to brainstorm a wide range of potential solutions. My focus is on quantity over quality, generating as many ideas as possible—even the wild or seemingly unfeasible ones. This is where I connect the user’s needs with innovative possibilities.
This is the validation phase. I take the best ideas from the ideation phase and turn them into tangible prototypes. These can be simple sketches, mock-ups, or even role-playing scenarios. My purpose is not to create a finished product but to test my assumptions and get feedback from users quickly. This allows me to learn from what works and what doesn’t, refine my ideas, and move forward with confidence.
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Founder BoraX
No lorem ipsum dolor mediocritatem maiestatis tempor appareat epicurei voluptatibus usuanomittam business grows. More importantly, Envato doesn't charge you a portion of your profits as your business grows!

Digital Marketer
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Developer
No lorem ipsum dolor mediocritatem maiestatis tempor appareat epicurei voluptatibus usuanomittam business grows. More importantly, Envato doesn't charge you a portion of your profits as your business grows!
Andre Pamungkas
CEO ANTM